What Sellers Get Wrong When Choosing an Agent

This article was first published on Real Estate Therapy and has long been one of our standout favorites. We’re delighted to bring it back on the Kindred SF Homes blog so a new audience can enjoy it.

Nobody strolls into the local real estate store anymore when they're looking for a home. They begin with an internet search, and that has made geographic specialty for listing agents a thing of the past. Yes, your agent should live and work where your home is located, but that's as far as it goes. In this mini-episode, Cynthia explains why you should thoroughly vet your so-called local specialist.  

🎯 Episode Highlights: 

• Tight geographic specialty can't sustain a real estate practice, so the agent who touts this isn't telling the whole story.

 • The internet has obliterated micro-market focus. 

• Buyers aren't usually focused on just one neighborhood.  

• Buyers don't care who is listing a property. 

• If a home is priced right and given full exposure, buyers will come to see it.  

• Many neighborhood specialists are dinosaur Realtors who just pump out postcards and wait for the phone to ring. (Emphasis on waiting for an actual landline to actually ring. LOL.)

Watch the video in a new tab on YouTube here.