What to Look for in a Listing Agent

Recently, a thoughtful longtime client asked us for a referral to an expert agent in another city, where their mother is planning to sell her home. Naturally, we had great suggestions — because we’re connected to top-tier agents across the U.S. (It’s one of the perks of working with Kindred SF Homes.)

Their next question was even better: “What should we be thinking about when we interview agents for the job?” We love this question, because the job of a listing agent is very different from that of a buyer’s agent — and your experience as a buyer won’t necessarily clue you in to what makes a great seller’s agent. So here’s our take on how to choose the right person to represent you (or your loved one) when it’s time to sell a home.

🧭 Our Guide to Finding a Great Listing Agent

Start with communication.
Do they ask questions and actually listen to the answers? Do they communicate in a way that suits you — or your mom, or your mother-in-law, or whoever will be most involved? The best agents are responsive and adaptable.

Trust your gut.
Does this person feel trustworthy? Are they respectful, professional, calm, and clear? Or are they giving off “slick salesperson” vibes (aka “commission breath”)? We don’t want overpromising or bravado — we want someone grounded, experienced, and humble enough to tailor their approach to real people.

Watch out for red flags.
🚩 “I just happen to have a buyer for you.”
🚩 “Let’s sell it off-market or in-house.”
🚩 “I’ll cover your staging costs!”
🚩 “I’ll give you a discount!”
These things sound tempting, but often they signal corner-cutting, tricksy baiting or a lack of transparency. A great agent knows how to give your home full, thoughtful exposure — because that’s how you attract the best price, not just a quick sale.

Beware the “price whisperers."
It’s a myth that any agent knows the magic number your home will fetch. They can give a thoughtful range based on market data, but if someone confidently names a sky-high figure, ask yourself: Are they “buying” the listing just to get the job?

Dig into their why and how.
Why are they recommending this staging team? This list price? This marketing plan? Ask how they handle multiple offers. (Pro tip: We’re not fans of the approach of countering all offers with “highest and best.” That’s lazy. Strategic negotiations usually win the day.)

Don't be dazzled by "neighborhood expert" claims.
It can be helpful, sure. But too narrow a focus may signal someone who’s not doing much business overall. What you want is a good agent not just a hyper-local agent.

Make sure they play well with others.
This one’s big. Your listing agent’s friendliness and professionalism with buyer’s agents can have a major impact. You never know which agent has the best buyer — it might be a first-timer, an out-of-towner, or someone brand-new to the business. If your listing agent answers their questions, encourages their participation, and helps guide that buyers agent to writing a clean, strong offer, it’s a win for you.

And yes, sellers should agree – if asked – to cover a buyer-agent commission.

It’s still the smartest path to attracting the most prepared, educated, top-tier buyers.

In short, don’t pick your listing agent based on the flashiest price estimate or the lowest commission. Pick the one who feels like a steady hand, has the respect of their peers, and demonstrates a clear plan — tailored for you. And if you’re ever unsure, we’re here to help.

Want to be connected to a stellar agent in another community? Or just talk through a strategy for your family? Reach out anytime. We’re happy to help — near or far.